Undergraduate Module Descriptor
SPA2005: Asking the Right Question: Surveys in the Social Sciences
This module descriptor refers to the 2023/4 academic year.
|Term(s) and duration|
This module will run during term 2 (11 weeks)
Dr Hannah Bunting (Convenor)
|Available via distance learning|
Surveys are one of the most-used methods in the social sciences, with well-known surveys such as the UK Crime Survey, British Social Attitudes Survey and the British Election Study offering crucial insights into social behaviours. Moreover, the Market Research Society estimate the UK industry to be worth £7 billion and many companies use surveys to better understand their employees and customers. Therefore being able to demonstrate proficiency in survey methodology is a key academic and transferable employability skill. This module will equip you with the skills and knowledge to use existing surveys for your own research, and the theoretical and practical competencies to design your own surveys for a range of purposes.