Undergraduate Module Descriptor
SSI2004: Research Design in the Social Sciences
This module descriptor refers to the 2021/2 academic year.
|Term(s) and duration|
This module will run during term 2 (11 weeks)
|Available via distance learning|
Both in academic and applied social research it is crucial to examine empirical evidence in order to test ideas and hypotheses. For example, in market research it is necessary to examine data on sales and customer satisfaction to make decisions about a future marketing strategy. In political research you may want to collect and analyse data from polls. To obtain valid conclusions from the data you need to understand the principles of research design and data collection. In this module you will learn how to design social experiments and surveys and make sure your research design allows you to answer your research questions. This module prepares you for conducting research for your dissertation. The pre-requisites for this module are SSI1005 (Introduction to Social Data) and SSI1006 (Data Analysis in Social Science 1).